Sometimes I get the chance to redo a logo. Instead of a brand new concept, I start with an idea the client already likes and improve on it. Well at a Web Slam event in Philly, that happened… I met some great people who were having trouble making their existing logo work. In the spirit of the event (helping non-profits build websites) I revamped their logo for them. The group on site loved it… however, some powers-that-be behind the scenes said.. “No, we’re sticking with what Staples made us.” It was still fun to do for them.
Here is the original from Staples.. concept hands holding/protecting the neighborhood. Did I mention this is as big as the logo gets? This is the full resolution size that Staples could provide! I really don’t understand how they can advertise that they offer any design work with such a low quality product. However, in the end, the client wasn’t giving it up! Even if members of their group would have loved to see it go!
What would you have picked???